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How to Fast track your Impact Brand Story (limited offer)

Have you been picking up what we’ve been putting down about our Impact Brand Story framework in our recent videos?

Even more importantly, how would you like to fast track it for your business?

If you’ve missed them, the first two videos were the following:

  1. Why Awesome in business is no longer enough (and what to do about it)
  2. How to use Impact Brand Story to maximise your marketing (and impact)

And bringing it full circle now with this. How to fast track your Impact Brand Story Success. In this video I am share our plan for that, and an unbelievably good offer too, with a little background first. But, it’s only a fit if you’re a courageous founder, that also wants to make the world a better place.

What makes us uniquely able to help you?

The Sponge is a full service branding agency that specialises in rebranding and brand refreshes. For these projects we do heart surgery on the brand first, before cosmetic surgery.

To thrive, Brands need a healthy heart, not just a pretty face! And Heart surgery for a brand is our Impact Brand Story framework.

Cosmetic surgery, which we also do, is the traditional branding work like naming, brand design and marketing collateral. And all those tangible things like your website, brochures, signage and packaging.

Our awesome team that makes this happen consists of Strategy, Creative, Design, Web Development, Video Editing, Inbound and Social Media.

So that’s who we are and what we’ve been doing since 2001. Our purpose: Help all brands be good for the world.

Helping more awesome people

To help more people than we can, one on one, we also have our online Impact Brand Story program, and my book – Impact Brand Storytelling – a how to guide for founders hell bent on changing the world.


You’re probably picking up a bit of theme here. And while these have helped many people, we have heard the request for something else.

The brand new addition

It’s a brand new addition to our kit, our Impact Brand Story Bootcamp, for those who prefer a done with you style program rather than DIY.

It is an 8 week online course, designed to fast track your Impact Brand Story. To take you from inspired, to done. And done well! While not demanding much of your work time. We know you’re stretched for time!

We want to help you and your team confidently tell your Impact Brand Story. And create greater impact, and healthier profits.

So how does it work?

Over the 8 weeks we go deep into the four components of the impact brand story framework:

  • Brand
  • Buyers
  • Impact
  • Brand Story

Each week you and I will spend an hour together via Zoom for an interactive, live, group training session. We will explore the processes, models and examples for that step in the journey.

In these sessions we will workshop any issues and walk through the steps together, with plenty of time for Q&A. Then you’ve got a week to digest it, do the work, and start to implement it.

Each session will be recorded for your convenience, and available in your member’s site. This site will hold more resources and tools to support you, like videos, audio, worksheets and more.

Additional support and Q&A will be available in your private group. You can think of this group as your own private mastermind to be inspired by, and be held accountable by.

Having an accountability buddy has been one of the most powerful things I have ever committed to. And continue!

Here are the outcomes you can expect

By working through the Impact Brand Story framework together:

  1. You’ll get clear on who you are as a brand
  2. Really understand who your best buyers are and who they need you to be in order to buy
  3. You’ll get clarity on your impact model
  4. And how to connect the dots between them all with story. Your impact brand story.

Using our Golden Story Flow you will learn how to bring this story to life to create raving fans inside and outside of your Business, and make your marketing easy.

Plus all the skills and tools to continue to evolve.

Let us make you an offer too good to refuse!

If this all sounds good so far, let’s see if you also like the deal.

The Impact Brand Story bootcamp is currently valued at $6997, which is about halfway between the current base price of our online program, and our diamond level – which includes one on one coaching. You can see these on our website here if you like.

That valuation price is a fraction of the cost of the project work we do, yet it has exactly the same processes, models and expertise. As I will be conducting the sessions for you.

But it won’t cost you that this time.

This is our beta group. Which means while everything is built and ready to go, this format is new. So technically we will be crash testing it together.

That’s why I want this group to be full of courageous, awesome founders, who are ready for something new. And I want to get underway quickly, create real impact for you, and develop it with your feedback.

Ready for the cost (limited time only)?

This beta Impact Brand Story Bootcamp – to fast track your success, is just 3 payments of $297.

And Yes, that’s the equivalent of paying for only one week and getting all 8! A win-win deal for both of us. You get your impact brand story and the discount, and we get to develop the bootcamp with your input.

It’s only a fit if you are courageous, awesome founder who wants to make the world a better place. With, or without a team. Because now is always the right time for this work.

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So, are you in? The clock is ticking!

If you are ready to fast track your Impact Brand Story and want in on this, secure your spot now as it starts really soon (week after next). We want to make sure you all done before the silly season. And you are ready to make 2020 the most impactful year yet. Or you can wait until next time and pay the full price. It’s your choice.

[mk_button dimension=”three” size=”medium” outline_skin=”dark” bg_color=”#00c8d7″ text_color=”light”  url=”” target=”_self” align=”center” id=”Buton ID” margin_top=”0″ margin_bottom=”15″]YES, I WANT THIS OFFER![/mk_button]

See you in the bootcamp!

Warmly yours in impact,

Fair Warning: The price will go up once the beta bootcamp is done.

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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
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The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
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JHA Engineers
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NSW Department of Education
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M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
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I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
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One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
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I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
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The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
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Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
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The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
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Timely Business Solutions

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