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Give them what they crave…
…And they’ll stay with you forever. What does fulfilment from your business mean to you? Imagine a team of highly talented people. They are fully engaged, hyperproductive, and delivering awesome experiences for all your customers. Now imagine this happening without you needing to be involved, and profitably! What would you choose to do with all […]
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Why Prudence Rehab had to rebrand
This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography! Its meaning is awesome, which you’ll learn shortly. It is Prudence Rehab’s brand new logo. But this logo is not their brand. The common problem that forced this rebrand 18 months ago Prudence Rehab started […]
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Why We Killed Our Values
What Made Us Resort To Murder? I am a values nerd. So how did we get to the point of needing to kill our values? I have an unquenchable thirst for knowledge. As an audible junkie I soak up books every day while I train or commute. If there’s an awesome book on company culture, […]
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Bad Things Don’t Exist
Last night I was surrounded by a great bunch of guys at The Mateshop meetup at the Gold Coast. Stories were shared about not regretting the hard things in life, because they make us who we are. They resonated for me immensely. So this bite from my conversation with Harvee Pene is super relevant. Have […]
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If you’re not saying HELL YEAH! about it, say no!
If you’re not saying “HELL YEAH!” about it, say “no.”! Can decisions be this binary????? Since hearing Tim Ferriss on Derek Sivers (of CD Baby) in Tools of Titans, Derek’s “hell yeah!” or “no” criteria has stuck. It’s been sounding off like an alarm in me for a bunch of choices I’m getting to make: ?? Do […]
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How NOT To Let Blind Spots Break Your Brand
Every organisation – regardless of size – lives and breathes its own culture. Your culture defines how your team interacts with each other and the outside world. This includes your customers, partners, collaborators, and suppliers. These interactions are made through all your marketing and communications. Every touch point. And that creates your brand. Brand = […]
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The Foolproof Name Creation Process For Conscious Founders
What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I only have three!). The naming journey often takes the full term of pondering and deliberation. We want so much for our kids. And setting them up with the right name […]