We Help Good Businesses Become Better Brands
The Sponge Creates Crystal-Clear Branding to Make You a Customer’s Obvious Choice.
Let’s show the world you’re a business who gives back.
Having an Awesome Product Isn’t Enough.
Consumers want more. To win hearts, you need an authentic purpose that resonates with people, and compels them to choose you. You need to position yourself, and you need a story.
The Sponge finds what makes your perfect customers tick—and we craft a strategy to match. So your marketing becomes more effective and you see a bigger ROI.
That’s how the good guys win.
Get the Book: Impact Brand Storytelling
A how to guide for businesses hell-bent on
changing the world. Now available.
Together We Can Change The World.
Our purpose is to help all brands be good for the world. That’s to help create more positive impact and make the changes we want to see in the world. And we’re guessing that you’re here because you want that too.
Through the support of our amazing clients, we allocate some of our profits to fund our Double the Goodness Grant.
The purpose of our grant is to perpetuate goodness where budgets are constrained. Often that is right at the coalface, where real, positive impact happens. We love to help businesses that have an awesome impact, yet struggle to find the funds to develop their story and make it ripple around the world.
Together We Can Change The World.
- Rebranding: To eliminate confusion
about who you are - Brand Refresh: A cost-effective
solution to update your look - Brand Strategy: Build a foundation
to automate your marketing - (Re)Naming: Let’s give you a name
with gravitas
- Brand Design: Logos, fonts,
and digital design for new businesses - Marketing Strategy: Go deep into
customer research & target personas - Execution: Assets, brochures &
uniforms to bring your brand to life
Your marketing is only as good as the story you tell. Let’s create a legend.
Branding Goodness, for Good Business.
We’re all about purpose. We’ve been helping brands since 1999 and we know what it means to perpetuate good. As a certified B-Corp and member of Conscious Capitalism Australia New Zealand, we walk the walk.
Does Giving Back Mean You Can’t Be Profitable?
Let’s not mistake value for worth. The more you have, the more you can help. So our first goal is to make you a better business.
You’ll get a plan that does exactly that.
If you’re a new business: We’ll prepare you for launch and set you on the right trajectory.
If you’ve been around a while: We’ll adjust your course and evolve your brand. It’s never too late to be better.
From brand conception, to marketing strategy, to signage & execution, we’ll help as much as you need.
Working with Us Is Easy.
Step 1:
Book a free consultation
Step 2:
Allow us to craft a plan for you
Step 3:
We’ll implement it together
Awesome Businesses We’ve Worked With
You’ll Become a Brand with Purpose.
Your branding will be undeniably clear, your staff will rally to support your vision, and your customers will become raving fans.
Book your free consultation now to:
- Create a brand with impact
- Understand your customer’s pains
- Become a perfectly-aligned business
- Choose not to be like your competitors
It’s amazing what happens when you kick status quo to the curb.
Ready to take action?
Our Latest Thoughts
Humbling Words From Awesome People
Working with Us Is Easy.
Step 1:
Book a free consultation
Step 2:
Allow us to craft a plan for you
Step 3:
We’ll implement it together