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Electrifying New Project Page Framework!
What Else is Changing at the Sponge? We’ve finally developed a new project page framework to celebrate the awesome brands we’ve worked on. But, it’s not our usual style. So brace yourself. Thanks to Covid, we’ve spent some time reimagining our process. It’s been a blessing actually. We’ve got so much more clarity, direction and […]
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New Free Guide: Because the Good Guys and Gals ought to win!
Fresh for the New Year, our brand new 5 step brand story playbook for brands with purpose. Trying to market a brand that’s missing an awesome brand story is tough! Low or zero response to your campaigns, lacklustre leads and hard or drawn out sales are tell tale signs. We know this is a frustrating […]
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Brand Refresh for 2017? You’re In Good Company!
A brand refresh in the works? You’re not alone. Last quarter was for reflection. On how well your brand’s identity or brand story is doing its job connecting with your market. It is after all, human nature to be engrossed with stories that resonate for us. A good story engages us and that’s where great […]
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How To Use Your New Brand Design To Crush It!
So you’ve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you need to get designed to help you make the positive impression you are after. In short, you need to apply your fresh new logo onto everything that you use in […]
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Tracking your Marketing for Success – Part 1
With 2015 in gear, there’s no better time than now to take action on your marketing. Let’s start by delving into the art of tracking everything! “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ~ John Wanamaker You have got to think like an investor. For […]
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11 Reasons NOT to Put Off Your Marketing Until Next Year
So you’re probably thinking that there is no sense in starting any marketing or branding discussions with your branding agency this side of the new year, right? Given the change in the business landscape I challenge you that this is absolutely the right time to do so for the following 11 reasons: The gaps in […]
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Tribe Social Fitness Brand Rollout Video
Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and be inspired to open up the potential for your brand through a new way of thinking. Contact The Sponge today about your branding, from naming through to complete brand roll […]
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Sponge Showcase – HealthStreams
We’ve just added a showcase for HealthStreams to our Sponge Facebook page. The Core Brief was to: Create a brand name & brand mark for a new online health directory that covers all health services from traditional medicine to alternative therapies. Check it out the results here: https://www.facebook.com/TheSpongeSydney and “like” the page while you are […]
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Branding and Strategy. Why it pays to pay more.
One of the best things about branding a business is you never know where it’s going to go. Once the inspiration really starts flowing, ideas come out of the woodwork. New revenue streams appear out of nowhere. Making money in your sleep becomes a real, palpable possibility. When open minds collaborate, a brand strategy can […]