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Start 2022 with Love

Start 2022 with Love

What’s love got to do with an impact giving spree?

With so much fear, anger and hate in the world right now, how do we get back to love? 2022 can be a year of love and positive impact, and our team wants to help make that happen. So we are doing an impact giving spree to turn the tide and bring back the love.

Let me show you what that means and how you can get momentum for 2022 with some awesome resources and workshops, for free!

Our Deeper Why

If you’re not new to Sponge, you’ll already be familiar with our purpose: To help all brands be good for the world.

We’re always looking for ways we can create greater positive impact for brands that resonate with us.

Rather than end 2021 with a Xmas celebration, our team wanted to launch into the new year with a party of sorts. Our goal was to celebrate all that the year could be and create real momentum for our tribe. Then that idea became loftier!

When the pandemic began, we launched a “5 to Thrive” giving spree to help our tribe refocus and deal with the uncertainty. It was an awesome way for us to refocus. Karmic management teaches us to give others what we want to receive.

It was such a positive experience for our team that it came up as a suggestion to add to our new year celebrations. What better way to help our tribe to get momentum for 2022 than to provide awesome tools and resources?

Our Impact Giving Spree

With so many options of what we could give, the challenge was very real for our team. What would help you build the most momentum for 2022?

We debated many options and methods and finally landed on the following:

  • A guide with our top 5 quick wins for 2022
  • A Momentum Makers Online Event
  • An Audience Masterclass*

*Free for our tribe, so subscribe!

Let’s have a look at these now.

Guide: 5 Purpose Driven Quick Wins for 2022

Last year we rebooted our ElectroMagnetic Brand Analysis product. It’s had a significant overhaul and provides even more value now. Part of the new and improved reports are the quick wins for each of the 5 ElectroMagnetic Brand elements.

Our team has put together our top 5 quick wins from the reports we produced last year and turned them into a guide for you. They are awesome for purpose driven businesses. Download the guide here.

If you want more of these quick wins, we will be covering our favourites in the Momentum Makers Online event.

Momentum Makers Online Event

Originally this event was our alternative to an Xmas party. So it began as a fun event, but has since gained deeper purpose.

Our plan for this event is now to get back to love! We want you to feel inspired, connected and supported for 2022. We will share more of our favourite quick wins, so you have plenty of actions to implement for 2022. Plus, our simple method to make every marketing piece you do in 2022 work.

We are launching our brand new calendar of free events for our tribe too. And there will be a Good gift for those who attend the live event.

The event is on Thursday 27th January at midday (Brisbane time) and you can register here.

Audience Masterclass

With any new client or project, we always start by getting clarity on Audience. Because if you don’t intimately know who you are talking to with your messaging, how can you resonate? We have a new Audience masterclass that captures our latest techniques to show you how.

Attending this online class you will learn how to determine and prioritise your highest value audiences. You will learn the secret to defining them for true resonance. And we will show you how to leverage the personas you create for greatest impact.

The masterclass is on February 16th and tickets are $137, but as part of the giving spree our tribe members get their ticket free. Be sure to subscribe to get yours if you haven’t already, plus more tribe insider goodies!

Double Double the Goodness Grant

An impact initiative of ours is our Double the Goodness Grant. Which is a dollar matching of up to 10K for impact businesses who are cash strapped and need our help for a branding or marketing project.

As part of our impact giving spree we are doubling the grant so that 2.5K gets 10K of our help. And we have 2 of these on offer for new applications. If your organisation fits our grant criteria, apply! And mention the Double Double the Goodness. You can find out more about the grant here.

If you know an impact organisation that could use this please let them know.

The Impact We Intend To Make

We want to positively impact a total of 2022 lives with our impact giving spree. Our events accommodate 100 attendees each. Combined with the free guide and the Double Double the Goodness grant, we can help at least 102 businesses get momentum.

If each of these businesses then positively impacts 20 lives, including their staff and clients, we will make this impact goal a reality.

Do You Feel the Love?

This is for you, so we hope that you do. Download the guide, register for the events, and share the love!

We can reach more people with your help. During the impact giving spree, we will be sharing content on our socials that will go farther with your engagement.

Help us spread the love. Follow our socials here: Sponge LinkedIn or Mine | Instagram | Facebook and engage with what we post.

It’s time to get back to love!


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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
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The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
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Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
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Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
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Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
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High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
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A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
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Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
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I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
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I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
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One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
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I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
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The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
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Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
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We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
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The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
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