-
How do Super Heroes, Night Owls and Early Birds make a Kickass Team?
For some of our team, January 1 marked the start of a new year and of course, of new year resolutions. And for some of our team, January 1 was just another day. We absolutely love that. We love that everyone here at The Sponge celebrates different days, in different ways, with different people. And […]
-
A Heart Wrenching Rebrand That Doubled Turnover Within 12 months
When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a clear aim in mind. He wanted his clients to be willing to wait for his company’s services and willing to pay the price his work deserved. In a recent interview, […]
-
The 3 Essential Elements to a Powerful Corporate Logo
Branding Insights #5 – The 3 Essential Elements to a Powerful Corporate Logo 25 years ago (yes, I am showing my age!) as a wide eyed high school boy I became fascinated by advertising and aspired to one day work on creative ideas that would create waves around the world. And while in that time […]
-
Tribe Social Fitness Brand Rollout Video
Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and be inspired to open up the potential for your brand through a new way of thinking. Contact The Sponge today about your branding, from naming through to complete brand roll […]
-
Ernst & Young – EY Rebrand Megafail
There has been a great deal of laughter and head shaking going on as a result of Ernst & Young’s recent rebranding. We concur, it is somewhat of a spectacular fail, for a number of reasons which I will go into shortly. Along with the new CEO Mark Weinberger, they’ve taken the opportunity to simplify […]
-
How to design a powerful brand
Recently it has come up in conversation that our brand design process is unique to that of our competitors. While we agree that it is a highly successful process, because it is the only way we know, it seems the natural way to work. To understand what sets The Sponge apart and how time after […]