Sponge

Tag: Brand Purpose

  • Give them what they crave…

    Give them what they crave…

    …And they’ll stay with you forever. What does fulfilment from your business mean to you? Imagine a team of highly talented people. They are fully engaged, hyperproductive, and delivering awesome experiences for all your customers. Now imagine this happening without you needing to be involved, and profitably! What would you choose to do with all […]

  • Purpose Ready and Ready to Scale

     Hey Good Leader! I’ve got a brand new intention. It has been a long time since my last YouTube video (and a haircut!). Things have changed for Sponge. I want to bring you into the loop with that and share with you why. We’ve been talking a lot internally about this new “purpose ready” […]

  • Why Prudence Rehab had to rebrand

    This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography! Its meaning is awesome, which you’ll learn shortly. It is Prudence Rehab’s brand new logo. But this logo is not their brand. The common problem that forced this rebrand 18 months ago Prudence Rehab started […]

  • Falling Back In Love With Mondays

    Where Did The Love Go? Evan owns a second generation manufacturing company. When we met, he was experiencing his business as a grind. It was certainly not delivering the fulfilment he dreamed it would. He was working harder and longer hours than before, yet the problems weren’t going away. Evan felt stuck, like he was […]

  • We’re already maxing our impact til September!

    We couldn’t help getting swept away by the awesome organisations that asked for our help. So with our Double the Goodness grant maxed til September, we’ve paused allocations. But that doesn’t mean our positive impact stops! Hell no! Not by a long shot. We’ve got 2 other impact initiatives steaming forward. And you’re a vital […]

  • Start 2022 with Love

    What’s love got to do with an impact giving spree? With so much fear, anger and hate in the world right now, how do we get back to love? 2022 can be a year of love and positive impact, and our team wants to help make that happen. So we are doing an impact giving […]

  • Holy Sh*t, We Turn 20 this Month!

    It’s our anniversary. We’re celebrating, and you’re invited! Yep, time burns by at a ridiculous rate. I’m shown again, in glorious fashion, just how fast things change… On one day this month we had one loved team member leave and another awesome new team member start. We had an incredibly impactful new brand sign on, […]

  • Introducing Our ElectroMagnetic Brand Method

    What is An ElectroMagnetic Brand? An ElectroMagnetic Brand is one that effortlessly attracts awesome people it. New clients, and team! And these awesome people stick for good, because they never want to leave! It’s this work that has our team buzzing, because we believe everyone deserves complete fulfilment at work. This type of fulfilment is […]

  • Now Look What We’ve Become

    Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring to became the instigator of our purpose redefinition (see the full purpose story here). That work led to more! As a result of our team’s positive workplay with our new […]

  • Thrive on Purpose Podcast

    What’s More Awesome Than Purposeful Conversations? I love meeting and connecting with Purpose led people. This planet feels so small when deep conversations can take place between people on opposite sides of the world. And it is these purposeful conversations that bring me the greatest joy. Thrive on Purpose is a podcast by Elena Hinova, […]