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Ripe For Renaming – Byron to Bundy (Renaming Case Study)
What does the name Byron to Bundy say to you? It will likely depend on whether you are familiar with Byron Bay and Bundaberg. And if not, then the need for renaming will be obvious already. Many brands get to a tipping point of confusion, difficulty and limitations of a name. Then it becomes imperative […]
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The Foolproof Name Creation Process For Conscious Founders
What’s the difference between naming children, and brand naming? Naming children can be hard! And it gets harder the more children you have (and I only have three!). The naming journey often takes the full term of pondering and deliberation. We want so much for our kids. And setting them up with the right name […]
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Is It Time For A New Name?
Recently, our founder Luke Faccini was invited to have a chat on the Business Essentials Podcast. He provided some amazing insights on brand naming alongside some do’s and dont’s. And he had a lot of fun doing it as well! Read on to find out what happened, we’ve got a transcript below of what went […]
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How To Name Your Brand Like The 10 Most Valuable Global Brands Do
Want to create a world leading brand? The 10 most valuable global apparel brands have two things in common. As do the 10 most valuable global brands. You will learn these here. If you’re trying to come up with names for your brand we outline a process here for you too. Top […]
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The Sponge Selected As A Top 10 Brand Naming Agency
We are so happy and grateful for 10BestDesign.com recognizing us as one of the 10 Best Naming Agencies of 2017 in the world. It is a huge (and pleasant surprise. Still no idea who nominated us, but thank you! “When you are having difficulty deciding upon a name, you will want to consult with The […]
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How Rebranding with a New Brand Name Transforms A Business
How do you know if your brand name is strangling your business? During a recent brand story workshop it became clear that there was more to this client’s story than what the brand name was telling. There was a gaping void that the logo (and the website) wasn’t doing anything to bridge. It was screaming […]
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How to Create a Powerful Brand Name
Whether you’re coming up with a fresh new brand name, or if it’s time to rename because your branding isn’t working, there are seven keys to ensure your success. Before we dive into the keys, it’s essential that you’ve done the foundation work by defining: Who your best customers are What their buying motivations are […]
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The Top 8 Reasons for Renaming A Business
[vc_row][vc_column][vc_column_text]Changing a brand name or business name is a significant action to take with serious consideration. Sometimes however it needs to be done, for good reason and it can be fundamental to the success of a business. There are 8 core reasons to rename a business, in this post we look at each and their […]
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The 7 Keys to Creating a Powerful Brand Name
How to Create a Powerful Brand Name – 7 Steps A great brand name is crucial. Getting it right can open the floodgates of success. Whether you’re creating a new brand name for a fresh new business and you have a clean slate to start with, or if it’s time to rebrand your existing business […]
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Get your brand name right, or get lost (in the crowd)!
Brand names are a verbally communicated thing (word of mouth is still the most important brand builder). So how a brand sounds and the imagery it creates, along with the emotional response it triggers in the listener, becomes arguably more your brand than your logo. People have a tendency to shorten long names which is […]