Sponge

Tag: buyer personas

  • Start 2022 with Love

    What’s love got to do with an impact giving spree? With so much fear, anger and hate in the world right now, how do we get back to love? 2022 can be a year of love and positive impact, and our team wants to help make that happen. So we are doing an impact giving […]

  • Introducing Our ElectroMagnetic Brand Method

    What is An ElectroMagnetic Brand? An ElectroMagnetic Brand is one that effortlessly attracts awesome people it. New clients, and team! And these awesome people stick for good, because they never want to leave! It’s this work that has our team buzzing, because we believe everyone deserves complete fulfilment at work. This type of fulfilment is […]

  • Why Brand Strategy is Trending Now

    Recent weeks have been overflowing with new requests for brand strategy work. It’s both understandable and exciting! With so much change, rethinking strategy is necessary to realign with the market. A question is coming up a lot in the discussion, so I figure an answer here may help. What exactly is brand strategy and why […]

  • Taking our own medicine with family businesses

    Covid 19 has been an ally for us. Not in a business growth way, so an odd thing to lead with. The first budget to be cut during a crisis is usually marketing, so we’ve had a little forced breathing space. As stressful as it was, in hindsight I see it as an ally, because […]

  • Profit. What’s love got to do with it?

    Increasing your profits needs to happen from the inside out. You already know one awesome way of doing so is by having happy and engaged staff. With purpose!  If you’re wondering what we’re talking about you can catch up here. The next logical (and obvious) step to increase your profits is: increasing sales! And who […]

  • Brand Positioning and why it is crucial for your business

    Brand Positioning is a term coined by Al Reis and Jack Trout some 30 years ago in their book titled  Positioning: The Battle for Your Mind, 20th Anniversary Edition Some things have certainly changed, but the principles still remain true. And while they may be speaking directly to businesses competing in an oligopoly with the […]