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Electrifying New Project Page Framework!
What Else is Changing at the Sponge? We’ve finally developed a new project page framework to celebrate the awesome brands we’ve worked on. But, it’s not our usual style. So brace yourself. Thanks to Covid, we’ve spent some time reimagining our process. It’s been a blessing actually. We’ve got so much more clarity, direction and […]
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Now Look What We’ve Become
Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The little word I am referring to became the instigator of our purpose redefinition (see the full purpose story here). That work led to more! As a result of our team’s positive workplay with our new […]
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Your Awesome Brand is in Good Hands
The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The most successful companies do not just market their services and products, they market themselves. They share their stories, their values and everything that makes them unique. We are in the […]
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How to design a powerful brand
Recently it has come up in conversation that our brand design process is unique to that of our competitors. While we agree that it is a highly successful process, because it is the only way we know, it seems the natural way to work. To understand what sets The Sponge apart and how time after […]