Sponge

Tag: branding

  • Introducing Our ElectroMagnetic Brand Method

    What is An ElectroMagnetic Brand? An ElectroMagnetic Brand is one that effortlessly attracts awesome people it. New clients, and team! And these awesome people stick for good, because they never want to leave! It’s this work that has our team buzzing, because we believe everyone deserves complete fulfilment at work. This type of fulfilment is […]

  • New Year – New Grant Opportunities!

    Are you one of our amazing clients? If so, we’d like to say a massive thank you! Thanks to you and your continued support, our team is super excited to announce that: We are now accepting new applications for our Double the Goodness Grant. How? It’s simple. We use part of our profit to fund […]

  • Your Awesome Brand is in Good Hands

    The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The most successful companies do not just market their services and products, they market themselves. They share their stories, their values and everything that makes them unique. We are in the […]

  • Social Purpose – How Your Brand Stands to Make Massive Impact

      A bit more than a decade ago two inspired individuals started two separate businesses. Each were a flash of brilliance to fulfill the exact same need in the same market. Since then both invested significantly to educate their market and build their respective brands. Both owners take pride in the quality of their offerings […]

  • A Heart Wrenching Rebrand That Doubled Turnover Within 12 months

    When Mende Seljanovski decided that his company’s brand needed a face lift, he came straight to The Sponge team. Mende approached The Sponge with a clear aim in mind. He wanted his clients to be willing to wait for his company’s services and willing to pay the price his work deserved. In a recent interview, […]

  • The Silent Business Killer

    I’ve had the privilege of experiencing the full picture for many business brands from behind the curtain. From that position I’ve seen the great, the good, the bad, and the downright ugly. I must clarify. When I say brand I refer to the whole business package, visual brand, communications and culture. Many brand owners forget […]

  • Tribe Social Fitness Brand Rollout Video

    Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and be inspired to open up the potential for your brand through a new way of thinking. Contact The Sponge today about your branding, from naming through to complete brand roll […]

  • Ernst & Young – EY Rebrand Megafail

    There has been a great deal of laughter and head shaking going on as a result of Ernst & Young’s recent rebranding. We concur, it is somewhat of a spectacular fail, for a number of reasons which I will go into shortly. Along with the new CEO Mark Weinberger, they’ve taken the opportunity to simplify […]

  • Entrepreneurial weightlifting, it’s not for the weak minded.

    Why do people go to personal trainers? It’s free to jog in the park. One session with a trainer costs as much as a month at the gym. More even. And yet people see trainers all the time and the reason is obvious. Trainers know the secret to working their muscles. They work out daily. […]

  • Get your brand name right, or get lost (in the crowd)!

    Brand names are a verbally communicated thing (word of mouth is still the most important brand builder). So how a brand sounds and the imagery it creates, along with the emotional response it triggers in the listener, becomes arguably more your brand than your logo. People have a tendency to shorten long names which is […]