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Why You Should Rethink Your Business Website Today
The days of the brochure-ware website are long dead. Today, for the highest conversion rate, your website needs to have a specific objective (and ideally just the one). In Barry Schwartz’s The Paradox of Choice: Why More is Less, he talks about a grocery store that alternated between allowing customers to sample 24 different flavours […]
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Is your website as ineffective as an unmanned showroom?
If you are directing people to your website through any kind of marketing and you are not using landing pages, you might want to STOP EVERYTHING AND READ THIS! What is a landing page? The short answer is that a landing page is any page within your website that a visitor lands on as an […]