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We Hate to See You Go, We Love to Watch You Grow

Are You Really Living Your Values?

I’d like to celebrate two awesome humans today. They have both been vital members of our Sponge team. And while we love them, and would love them to stay with us forever, we are delighted to see them move on.

Our value: Big Love, Like Family means our team and clients are family. We have each other’s backs and are devoted to every member’s success.

The success we want for our team and our clients is total fulfilment in life, both professionally and personally. As advocates of purpose and positive impact, this kind of fulfilment only comes when living a life true to our calling.


Eden joined us close to a year ago and in that short time made a big impression. I was looking for a unicorn when I found her. I wanted a Social Media Manager who was also a Virtual Assistant, with strong copywriting skills.

From the moment Eden responded to my LinkedIn message, her alignment with our values was clear. Since then, she has embodied our culture across all her work, bringing a gentle positive energy to our team and clients. And her work has always been delightfully awesome (another Sponge value!).

After moving from the city back to her family’s village, life had changed for her and her husband. I could sense her pulling away, so I checked in. Having become deeply involved with work in her community, she realised she wanted to devote all of herself to that purpose.

As much as I want my family to find their true purpose, I want it for our team. I am happy when they do, even if it means leaving The Sponge. And so it is with Eden. We are delighted to see her go where her purpose takes her. Should her path lead her back to us, we will welcome her with open arms. Eden, we love you.

Eden and Ernesto Team Player Cards


Next up in this celebration of awesomeness is Ernesto, an amazingly talented video editor and motion graphics artist. His work for us and our clients has always impressed. He has taken very ordinary raw footage of me and transformed it into pure awesome every time.

Ernesto was travelling through Europe as the Covid-19 virus was beginning to emerge. He faced huge challenges in returning home to Guadalajara, including a car accident that put him in hospital. Difficult as they are, these kinds of challenges can also refocus.

I heard from Ernesto recently in an excited flurry. A new purpose came shining through in the new calling he had found. He is now providing help to people striving for a better life for their families. The volunteer role has evolved into a full-time role and he is happy. We unreservedly celebrate this with him. Ernesto, we love you.

As our team changes and grows, we are delighted to witness the positive impact each team member creates. Whether that impact is for our clients, for their family, or for their community, it’s all good!

Fiercely Protective of Our Culture

If you haven’t noticed yet, we are fiercely protective of our company culture. We believe that our culture is our brand. It is how we show up in the world. That is why we put so much emphasis on culture alignment in our recruitment process. Alignment comes first. That’s why we lead with purpose and our values. And we recommend you do too!

The Sponge is experiencing growth as the market evolves to the demand for brands to be more purposeful. As such we have the need for more awesome people to join our team. We can’t wait to see who gravitates towards us, and the positive impact they will have on the world.

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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

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