Sponge

Category: Brand Design

  • Your Awesome Brand is in Good Hands

    The best organisations have the best brands. And the best brands come from the best stories. The importance of branding simply cannot be understated. The most successful companies do not just market their services and products, they market themselves. They share their stories, their values and everything that makes them unique. We are in the […]

  • How To Use Your New Brand Design To Crush It!

    So you’ve finalized your newly designed (or redesigned) brand design (logo), now what? Before going out into the market, there are a few things you need to get designed to help you make the positive impression you are after. In short, you need to apply your fresh new logo onto everything that you use in […]

  • Is It Time For A Brand Change?

    Originally posted in Kochie’s Business Builders – October 21, 2015 Prospects make 60 per cent of the buying decision without even engaging with anyone at your company. Today, your most important sales employee is your branding. This is because prospects make 60 per cent of the buying decision without even engaging with anyone at your […]

  • Logo Design Fundamentals – Logotypes

    Following on from our fundamentals post about icons, this one will explore Logotypes. What is a logotype? Simply it is a purely typographic logo, there is no use of a graphic icon and heavy emphasis is placed on the brand’s name. Many brands have adopted this type of brand identity, it is simple and clear […]

  • Logo Design Fundamentals – The Icon

    One of the key aspects of a good brand logo is its “mark”. It’s the graphic element in a brands visual identity, but just for simplicity I’ll refer to it as the “icon” throughout this post. Granted there are many brands that do not employ the use of an icon and opt for a purely […]

  • Brand Identity Crisis?

    There are common faults that often occur within a brand’s identity as it grows or changes over time. These faults can form a sort of identity crisis and if not identified and addressed can begin to have a detrimental effect on how a brand is perceived. But what am I talking about exactly? Many brands […]

  • Tribe Social Fitness Brand Rollout Video

    Engaging and effective brand roll out is a keys to business success. Watch this short 2 min video of one such brand roll out and be inspired to open up the potential for your brand through a new way of thinking. Contact The Sponge today about your branding, from naming through to complete brand roll […]

  • Branding and Strategy. Why it pays to pay more.

    One of the best things about branding a business is you never know where it’s going to go. Once the inspiration really starts flowing, ideas come out of the woodwork. New revenue streams appear out of nowhere. Making money in your sleep becomes a real, palpable possibility. When open minds collaborate, a brand strategy can […]

  • Brand Positioning and why it is crucial for your business

    Brand Positioning is a term coined by Al Reis and Jack Trout some 30 years ago in their book titled  Positioning: The Battle for Your Mind, 20th Anniversary Edition Some things have certainly changed, but the principles still remain true. And while they may be speaking directly to businesses competing in an oligopoly with the […]