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Thrive on Purpose Podcast

What’s More Awesome Than Purposeful Conversations?

I love meeting and connecting with Purpose led people. This planet feels so small when deep conversations can take place between people on opposite sides of the world. And it is these purposeful conversations that bring me the greatest joy.

Thrive on Purpose is a podcast by Elena Hinova, of Thrive Leadership. This podcast is to inspire you to discover your purpose and embark on a journey of inner transformation to Thrive on Purpose. So naturally when she invited me as a guest it was a hell-yes!

Elena introduced the Episode this way:

In this episode you will learn about the founder and Chief Do-Gooder of The Sponge, Luke Faccini and his amazing journey to thrive on purpose. The Sponge is a branding agency that specialises in helping the next generation of business owners rebrand with purpose. He was born and raised in Sydney, Australia and now lives in Brisbane.

Since beginning his professional brand design journey in 1999, he has helped thousands of people put their brands on the map. He started The Sponge right out of college and had to learn what it takes to grow a business.

While starting out as a trained graphic designer, the entrepreneurial leap took him on a path of transformation. He experienced firsthand the impact that purpose and values have in business, and the connection to brand story.
In this episode Luke shares his purpose-moment, which was so vivid and compelling.

After this special moment, he made a complete reset to start a new purpose driven brand from scratch. Luke talks about his challenges while leading his own brand to thriving, and the importance of aligning his team and his clients’ values.

You will learn about the magnetic strength when the intention to create perpetual goodness led Luke to turn down clients that could bring him millions of dollars of business.

Learn about the inspiring process that Luke and his team went through to co-create a new purpose, and a vision to be able to live for fifty years.

Luke shares the power of electromagnetic brands and their essence, through 5 core pillars: audience, culture, impact, strategy and evolution.

As Luke beautifully expressed it ‘Purpose is the gel, the connector, the magic, if it is shaped right’.

Have you thought of the Impact your business is making in the world, and have you started thinking of building an impact model? Luke explains the importance of getting your impact model right, and creating a strong culture to magnetise your brand, to naturally pull the right clients to you.

You can discover how ElectroMagnetic your brand currently is by measuring it with the quick free tool Luke refers to.

You will also learn the pathway to thriving occurs when doing good as a business is at the core of your organisation.

In January 2017 The Sponge obtained the highly respected certification by B Corp, an organisation who’s philosophy is that business can and should be a force for good. This also led Luke to co-create a purpose led community where founders, entrepreneurs and leaders can have a meaningful connection and experience the power of collaboration. Luke shares the beautiful story of the GoodNorth  community.

Tune in now to this podcast with Luke if you need inspiration to connect your brand to a noble purpose, so that you too can thrive on purpose.

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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

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