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How your business can make a bigger impact!

Earlier we launched a new initiative for cash-strapped, purpose-driven founders who want to positively impact the world. 

It is our Impact Karma Seed

To put it simply, our Karma Impact Seed is an initiative to help impact businesses increase their positive impact in the world. We want to help good businesses become better brands. and this is one of the ways we do so. 

And we’ve had some amazing responses from some awesome founders who are currently completing the program (and are using the information learned to help their business). 

Today, I want to introduce some of these world changers to you. We’re so incredibly proud to be able to help them accelerate their impact through our Impact Brand Story Crafting program (that’s what they get access to with this initiative).


Lose Your Mind


Lose Your Mind, founded by the amazing Leanne Butterworth is a company that dedicates themselves to reducing the stigma of mental illness by giving everyone an insight into what it’s like. They’re a social enterprise that provides mental health literacy training to staff, parents and volunteers through their empathy workshops. 

All their workshops can be tailored to suit different circumstances and needs such as:

  • Workplace empathy and listening skills to improve mental health culture
  • Empathy and early detection /  intervention in schools for teachers and parents.
  • Empathy and acute responses in emergency service staff
  • CPD for mental health professionals
  • Empathy enhancement for young people who are struggling to improve parental engagement

Their workshops use 360 degree video with VR gear to simulate the experience of a young person going through a psychotic episode in a way that’s respectful, emotionally engaging and interesting. 

Using technology and a unique approach, they strive to make the invisible, visible and help many others have increased empathy and insight. And make it easier for people to be vulnerable and have difficult conversations on mental illness.


Noteworthy Cards 


Noteworthy Cards is an impact business founded by the incredible James Agnew! 

They’re a company that makes beautiful greeting cards, with a massive range depicting beautiful paintings and ombre calligraphy to suit everyone’s needs.

The best thing is, they also donate all the proceeds to purchase life-changing gifts that support community, education, good food, good health, safe water and sanitation for people suffering in poverty. 

So far they’ve contributed to causes such as providing pre-school education, improving disability access and food gifts for those who don’t have anything to eat. 

They’re also partnered with TEAR Australia, working together to support long-term poverty fighting projects run by accredited organisations in multiple countries around the world. 


Be the change you want to see


These are some of the brands that have joined our community! And we couldn’t be happier to be helping them increase their impact. We are grateful for all our awesome clients who co-create this impact by choosing us as their branding and marketing agency.

So are you a purpose driven founder who wants to do more good? If yes, then why not sign up and let us help you win!

Or if you know anyone else who might be interested, share the word! We’re always looking forward to helping more good businesses out there. 

And this is exactly what we want, to help amazing, conscious brands to help make the world a better place. 

We’re committed to business as a force for good.

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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
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Matt Malouf
The Fortune Institute
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Enth° Projects
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JHA Engineers
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Claytan Australia
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Crescent Wealth
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NSW Department of Education
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William, Thyme & Prophet / Report Factory
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Kim Lie Jom
Complete Health Chiropractic
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Mark Capelin
Tribe Social Fitness
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Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
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Annette Wright
InfoGenesis Pty Limited
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Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

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