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Helping Sprout Massive Worldwide Impact with an Impact Karma Seed

You are a founder who is hell-bent on changing the world. But that world changing impact you’re striving so hard to create is being held back by your brand story and marketing.

Let me paint a little picture to illustrate what I mean by being held back. This is an extract from my new book Impact Brand Storytelling – A how to guide for founders hell-bent on changing the world.

On a day like today, in a place very much like yours, a founder a lot like you is stressing out. Her business isn’t performing like it ought to. Even though it has amazing offers that deliver incredible value for every customer. Sales are tough. Painstaking, even. Potential customers and supporters just aren’t getting it. Her marketing and advertising are not producing leads as she’d like. And they’re not the right kinds of leads! It seems like nothing works.

Sound familiar?

A block away, there is a great brand that really understands the different levels of problems that its best customers have. The brand has aligned with its customers and supporters, empathising and connecting with them meaningfully. It demonstrates it cares and delivers an exceptional customer experience at every encounter.

This brand authentically engages its customers and supporters in the impact they are creating together. Customers sense this understanding, involvement, and love from the brand. And they reciprocate this love. Every piece of the brand’s marketing and collateral tells this story loud and clear. It is a beautiful thing. And new customers and supporters flock to the brand.

Does this version of the scenario sound familiar? Possibly not. And you are not alone. Nine out of ten founders we speak with share this problem.

The difference between these two stories is a deep, deliberate, and awesomely crafted brand story. While you are passionate, committed, and good at what you do, brand storytelling just doesn’t come naturally.

The Sponge’s purpose is to to help good businesses become better brands. Our clients span from established profit-for-purpose companies with healthy marketing budgets, to social enterprises, not-for-profits, and impact startups who are strapped for cash.

In the past, our Double the Goodness Grant has enabled us to help those impact businesses strapped for cash. That has been our impact model, fueled by our profits. Naturally, our grant has its limitations.

Enter a new addition to our impact model

A new philosophy has recently opened our minds and helped us expand our impact model. It’s a win-win. Our purpose is fulfilled even greater by Helping Good Businesses Become Better Brands and we gain truckloads of karma goodness in return!

We have committed to something fresh and new. And it rapidly expands our impact. We’re now intending to help you and 5007 other changemakers unshackle your impact potential, by mastering your brand storytelling.

Marketing is no longer about the stuff that you make, but about the stories you tell.

–Seth Godin

To create massive positive impact, and healthy revenue streams to support you, your story must resonate so profoundly for your people. It must reach into their chests and take a hold of their hearts, with both hands! By your people we mean your team, customers, and supporters. And this kind of story transforms them into raving fans.

The good news is there is a formula to craft such a world changing brand story. It’s one we have painstakingly developed over the 20 years we’ve been doing this work. And we have bottled it and turned it into an online program so anyone, anywhere can unlock their brand’s true impact potential. Time and again this formula revolutionises our clients’ brand and marketing, and it will for you too.

Here’s what we want to give you

Are you salivating for some juicy, impact boosting brand story for your brand yet?

Our Impact Brand Story program is a 10 module, self-paced, online program. It is a mix of videos and worksheets that you can access at any time. And we support you through your journey in a private Facebook group. The program sells online right now at a discounted $1997, and as part of our Impact Karma Seed we want to give it to 5008 cash strapped impact businesses for free.

What exactly is a Impact Karma Seed?

After reading The Diamond Cutter and Karmic Management, our team have aligned with the buddhist wisdom contained within them – of giving without condition to gain all you ever want. For something good to happen, a karma seed must be planted for that goodness to sprout from. 

By giving our program away for free, we help 5008 enterprises create massive world changing impact, so we will experience this same success and resulting financial reward.  Put simply, helping your success means helping our success. We encourage you to read these books and adopt the principles too.

This wisdom aligns with our own beliefs in using our God given abilities to serve humanity. And so it expands our impact model. After all, we are here to help good people change the world through their brands. People like you.


Are you ready to create massive impact?

To get access to the program you need simply apply. Visit our program page (via the button below), check out the details of what is on offer, and when you get to the Pitch Your Price section (below the regular payment options) follow the steps to tell us why you ought to get it free.

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We want to help you succeed. We want to have you as part of our community of changemakers. The world needs you to help encourage and inspire others to bring equally awesome and impactful ideas to life. Now imagine if you will, the collective impact of 5008 unshackled changemakers succeeding beyond their wildest dreams? Amazing… It gives me goosebumps!

Who else needs to master their brand storytelling?

Our 5008 goal is lofty! And we need your help to spread the word. Please, please, please, share the love. Share this page in an email, via Facebook post, or by message. You’ll plant a good karma seed for yourself by doing so, and help us create that collective impact we imagine.

Help us shine a light on this Impact Karma Seed . Contact us with any wild ideas you have. We are open.

The bigger picture

We are talking to friends and other organisations who align with our purpose and values. What we envision is a growing community of impact entrepreneurs that we can support with mentors and impact investment to accelerate the good being done. Exciting times ahead!

Apply now. Share. Reach out. Let’s do this!


Luke & the team.

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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

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