Skip to content

What’s next for The Sponge?

We’re almost wrapping up #bcorpmonth and it has been a month of incredible celebrations of purposeful businesses. This week, the B Corp community in Australia and New Zealand are focusing on the “Broader Vision.”

But what is this vision? Essentially it is looking towards the future, what it can bring and how we can keep using business as a vehicle for change towards a better world. 

After all, continuous improvement is one of our core values and something we’re always working on!

What are our goals and plans then?


Help all brands be good for the world. 

This is our purpose. We want to help all brands be good for the world and one of the ways we do this is through our Impact Brand Story Crafting Program.

This program teaches purpose driven founders how to craft and share their brand story. From dialing in your audience, to aligning your purpose, values and creating an awesome impact model. 


Helping to sprout massive positive impact with a Impact Karma Seed


After our founder, Luke Faccini read “The Diamond Cutter” and “Karmic Management” he had an incredible idea. The result of that is the Sponge team aligning with the wisdom learned in those books – to give without condition in order to gain all you ever want. 

We understand that for something good to happen, a karma seed must be planted for that goodness to sprout from. 

This is why we’re giving away 5008 of our Impact Brand Story Crafting Programs for free. 

Our goal here is to help 5008 enterprises create massive world changing impact, so we will also experience your success and reward. After all, we are here to help good people change the world through their brands.


Teach others to become the best conscious business that they can be

We want to share our knowledge and help others, with our free Monthly Marketing Munchies episodes.

In these webinars, our goal is to teach businesses the in’s and out’s of marketing and brand storytelling topics such as defining their Juicy Core Customers and giving them insights into Impact Models. Because we want to help them win. And by teaching them how to continually improve their marketing they will continue to increase their positive impact in the world. 


Give opportunities to other social businesses

Lastly, we want to give other social businesses the opportunity they deserve to do more good and be the change they want to see in the world. This is where our “Double the Goodness Grant” comes in!

Different to our teach and train streams, this is a professional, done for you solution. Our seasoned creative team works directly on client projects to create world class branding and marketing strategies and collateral. We help to connect good businesses with more of the right kind of audience.

The purpose of this grant is to perpetuate goodness where budgets are constrained! Our Double the Goodness Grant does this by doubling the amount that can invested! For every dollar an organisation invests with us for their branding or marketing project, we will double it up to a maximum of $10,000. 

So, $1000 gets you $2000 and $10,000 gets you $20,000. We continue to use this grant to give cash-strapped,purpose driven founders the help they need to start making bigger positive impact in the community. 

We have some really exciting projects coming nearing completion from this grant round and we look forward to sharing the case studies with you.


Better business for a better world

And there you have it! Our goals for the broader vision of helping to create change for a better world. Because the journey doesn’t stop when you achieve something, there will always be another goal on the horizon.

We are committed to help create better business for a better world. 

Related Post

Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

We Love Helping Good Brands Grow

When Everything In The Marketplace Has Changed But You, It’s Time To Rebrand.

Working with Us Is Easy.

Step 1:

Book a free consultation

Step 2:

Allow us to craft a plan for you

Step 3:

We’ll implement it together