Skip to content

Why Companies Need To Stay True To Their Values To Succeed!

Company values are one of the most important assets that an organisation must stay true to!

To share a personal story of mine; I graduated university and quickly  landed my first office job.

I was so excited to  have a salary and take my first steps into what society considers proper adulthood.

Everything looked so promising. The interview showed me that their brand purpose and values aligned to my own!

But when I started working, I saw that this wasn’t the case…

As it turns out, these values were not represented at all in the company. Projects existed to make quick profit and many customers were unhappy and unsatisfied.

But nothing was done to make things better and by the second month, I was so upset.  I felt as if I wasn’t doing anything meaningful and that was one of my biggest goals; to help people and do good in the world.


Why should companies stay true to their values?

Back to the topic of my old company. Because there were no true values represented in their work, a lot of setbacks happened.

This caused it to have many severe repercussions, the main ones were:


Low Retention Rate:

In a short span of two weeks we had about 10 employees resign. This hurt productivity in the workplace because we were now short of so many employees.

This then  placed more strain on the remaining team members.

Additionally, HR  had to spend more resources replacing team members and training them. Finally, seeing so many people leave in such a short amount of time struck a huge blow to morale.

In the weeks after, many employees were looking on Linked In for better potential jobs.


Bad Company Image:

The company didn’t stay true to their values and  just wanted to do business wherever there was money. As a result their company image declined.

Reviews online claimed the company didn’t care and wanted to churn out products for quick profit.

Even worse, people commented on these reviews, sharing similar feelings and the company’s rating plummeted.

And today, a simple google search easily brings up these negative opinions at the top of the results.


This is why it’s important!

Make sure your values are not only clear, but that your company sticks to them.

When a company doesn’t stay true to their values (or have any values) it can seriously harm company image.

And when represented well, company values can have so many benefits!

They can help to ensure a standard in the products that a company produces. This helps to keep the same level of awesome quality throughout the production cycle.

They can also increase your company’s retention rate by allowing your employees to be proud of what they do.

And educate not only your current clients but potential new clients about the company. This helps to attract those with similar values, making your company one big happy family.


In the end, I left and moved onto another company whose values were in line with my moral compass.

I’m proud to say that this company is The Sponge and I’m so excited to work with them!

Keen to be party of their big happy family (which is one of their values)!!


Related Post

Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

We Love Helping Good Brands Grow

When Everything In The Marketplace Has Changed But You, It’s Time To Rebrand.

Working with Us Is Easy.

Step 1:

Book a free consultation

Step 2:

Allow us to craft a plan for you

Step 3:

We’ll implement it together