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The Sponge Team: Big Love Like Family

We believe a company’s culture is only as strong as its purpose and values. This means our day to day decisions are influenced by our values.

As a result, we celebrate team members who exemplify this. Because a team that’s unified in their values, means we are stronger in helping you, our awesome clients!


And we love getting the opportunity to hear stories from you, about your experiences on the receiving end.

All this is such a core part of our team, so much that our Founder, Luke became a certified values consultant! That’s why I thought it’d be great to show you how some of our team members perceive our first value: Big love like family.

If you peek at our Values page on our website, you’ll see big love like family listed at the top. It says: Our team and clients are family. We have each other’s backs and are devoted to every member’s success.

Now, let’s dig a little deeper and see how each team member responded to the question at a recent team meeting: “What does big love like family mean to you?” 


Luke – Founder, Chief Do-Gooder


For me, big love like family is being able to see everyone in our group be their true selves. And also succeed in what their natural gift it.

This means making sure you’re doing what you should be doing and helping you see what that is if you’re confused.

Because in the end, everyone is on a different journey. So I hope that I can be a part of the family to encourage and support you in that way. Essentially, helping you all thrive.


Jess – Impact Growth Alchemist


When I think of this value, the first thing that comes to mind is open communication. This is because if I think of the team like a family, I find that I can communicate better.

For example, I’m able to be more open and honest. And I think this is because we have a sense of trust that we don’t find in other work environments.

This means there’s no need to make excuses. Or even omit reasons like you’re having a bad day because the team will understand.

And of course this aspect of communication also reflects in the good stuff! We all share good news including silly things. And I know we won’t be reprimanded for sharing memes in the group.


Sol – Graphic Designer


This is the value I definitely relate to the most. As a person I could lose everything but as long as I have my family and friends I’ll be okay. So I really feel the value big love like family in my core.

That’s why, having that same sense of support at work is so important to me. Because it helps me be myself and do the best I can. And that’s important to me as a person.


Muzammil – Web Developer


For me, big love like family means we help each other out and don’t do anything bad to one another. We won’t complain about each other or talk bad about one another.

And this is reflected in our group. Because we’re always available to support and help one another. And it’s such an open environment where we can send a message and one of us will reply and help.

Being able to reach out like that is very important to me.


Musaab – Agent of Awesome


I’m big on the culture of inclusion and mutual success. Teams can go only so far based on the individual prowess. Magic happens beyond that, with cooperation and an immovable belief in achieving success.

I say this because I’ve worked in a corporate environment with very set hierarchies. One place that comes to mind is three years ago. My team then had a rationale where we were supposed to work as a unit. But, there was a lot of negative emotions from management. This resulted in a lot of gaslighting and a bad work environment.

I’ve always been someone who wants to harmonise with everyone. That’s why the Sponge team is different because we’re all on the same page working like a team.

There’s a quote that I often use from a movie Cloud Atlas (2012): “Our lives are not our own. From womb to tomb, we are bound to others, past and present… and by each crime and every kindness, we birth our future.”


Yinny – Amplifier of Awesome


And finally, my turn!


Bonds mean a lot to me. I believe in being in an environment, work or life in general, that makes you feel supported is important.

Before working for The Sponge, I came from a corporate environment. In that place, there was no culture. There were clear hierarchies and cliques. I never felt welcomed or supported.

That’s also why I dreaded going to work every single day. My anxiety was at an all time high.

But since working for The Sponge, I realised that wasn’t how it was meant to be. When a team is unified in their values, they’re stronger. And with this particular value I feel 100% supported.

This makes me want to bring my best to work every single day. Plus do what I can to be as supportive in return.


Big Love Like Family


And there we have it! Some of The Sponge team’s personal interpretations of one of our values. I hope you enjoyed getting to know us a bit more and see what makes us so strong as a team.


What does “big love like family” mean to you?

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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

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