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Brand Refresh

Update Your Story & Evolve Your Look.

A Brand Refresh Modernizes Your Business and Tells the World Who You Are Today.

It’s Time to Make a Better First Impression.

A brand refresh is the most cost-effective solution for helping your business sell itself. It modernizes your image, updates your appeal, and pays respect to your existing foundation. It brings relevancy without reinvention – and it shines a light on you over your competition.

And we’re not just talking about new business cards here…

Let’s Bring Your Brand into Fashion with a Free Consultation.

In 3 easy steps, you’ll be on your way to a story & style upgrade. You’ll get a complete alignment of everything that represents you, and consistent articulation of your values and purpose.

Step 1:

Book a free consultation

Step 2:

Allow us to craft a plan for you

Step 3:

We’ll implement it together

Your identity will evolve, your story will be told properly, and your customers will understand everything about you,

“A good story engages us and that’s where great branding starts. When it is lacking, it’s time for a brand refresh.”

Luke Faccini, Brand Storyteller

New Look – Better Strategy.

Imagine your story told by skilled professionals and your look designed by award-winning creatives. We’ll create an entire style guide for you, so the next time a visitor hits your site, they’ll stick around to become customers.

Updates to your style guide include:

You can add as many elements as you need. A brand refresh is 100% customizable

Bigger Results.

Great branding tells a compelling story at every point:

Your brand is your salesperson. It welcomes customers at your gate – and  perfect collateral sells even when you’re not there…

But if it doesn’t pull its weight, you’re losing new business.

We’ll help you fix that.

Brand Refresh Is Our Most Popular Service.

Use it to start planning your refresh.

It’s a list of marketing & branding collateral that you may want to update.

Our experts will design all these assets for you – and they’ll be produced flawlessly to provide a premium first impression. If you’re not giving one now, a brand refresh is your first step in the right direction.

TIP: Use this list to decide what you’ll need produced upfront. A package deal will be a better value for you.

For more information on your brand refresh, contact us here:

Our Latest Thoughts on Brand Refresh.

Why Prudence Rehab had to rebrand

This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography!
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Now Look What We’ve Become

Our totally unforeseen, but perfectly timed brand change. How does a simple 3 letter word lead to a rebrand? The
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Brand New Family Business Initiative and $30,375 in Prizes

It’s lucky Day 7 of my #GratitudeChallenge, so I’m going big! 7 reasons and $30,375 up for grabs! I’m grateful
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Humbling Words From Awesome People

Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions

We’re Ready to Help Make Your Brand Something to Rave About. Again.

Step 1:

Book a free consultation

Step 2:

Allow us to craft a plan for you

Step 3:

We’ll implement it together