Give them what they crave…
…And they’ll stay with you forever. What does fulfilment from your business mean to you? Imagine a team of highly
Rebranding
Make Your Branding Unmistakably Clear — and Become the Business Everybody Loves
Everything You Need To Know About Rebranding Your Business Starts Here
It’s Time To Evolve
You’ve grown. You’ve changed. Your business has matured and your old mission statement has become obsolete. And your customers have changed, too. Now they want to work with companies who support their values.
It’s your job to bring the company up to date.
You need to realign your purpose, give your staff a mission, and cut the risk of being outpaced by your competition. Because you deserve to win.
That, my friend, is where we come in.
A rebrand is a tear-it-down-and-build-it-better, dud-to-stud, messaging makeover. it’s much more than a new logo. It’s a top-down, bottom-up brand overhaul of your Purpose, Values, and Brand Story.
And we’ll guide you through every step of the process.
“I cannot recommend The Sponge’s services enough if you are looking for a strong presence, creative thinking and high quality branding.”
Mark Capelin, Tribe Social Fitness
When Everything In The Marketplace Has Changed But You, It’s Time To Rebrand.
Defining Who You Are In 3 Easy Steps:
Step 1:
Book a free consultation
Step 2:
Allow us to craft a plan for you
Step 3:
We’ll implement it together
Let’s Write Your New Story
Rebranding is intense, but you’ll come out knowing who you are, what you stand for, and how to position your values and purpose.
We’ll create a detailed plan for you, including:
- Market Research & Customer Analysis – to identify your ideal customer (and stop wasting money on the wrong ones)
- Brand Workshops – to help your team understand your newly defined path
- Purpose, Values & Promise Realignment – to figure out your “why”
- Brand Strategy & Direction – to guide future decisions and keep you on the right track
- Key Messaging & Brand Positioning – to discover which unique values set you apart from competition
- Design Concepts (Naming, Logos, Signage, Website Etc.) – To complete your look, bottom to top
A rebrand writes your company storybook and puts you on a path towards happily ever after. And the first step is right here.
Is Now The Right Time To Rebrand?
There are only a few occasions we recommend a full overhaul. They include:
- Ownership Changes
- Maturation of Business
- Expansion into New Markets or Geography
- Change in Direction
- Merger, Acquisition, or Spin Off
- Legal or Reputational Damage
- Overwhelming Success of a Sub-brand
Put simply, when your branding creates confusion, it’s time to make a change.
Not sure if you need a rebrand or a less-intensive refresh? We’ll point you in the right direction during your free consultation.
Our Latest Thoughts
Purpose Ready and Ready to Scale
Hey Good Leader! I’ve got a brand new intention. It has been a long time since my last YouTube
Why Prudence Rehab had to rebrand
This logo is not their brand This new logo is more than a bold and brightly coloured icon and typography!
Humbling Words From Awesome People
Our brand looks better than we could have dreamed and The Sponge team managed to squeeze so much meaning into it that our prospects really get a sense of how we can help them.
Darren Vardy
Insolvency Options
The Sponge have been outstanding to work with. Their expertise, dedication and outstanding quality of work is second to none. I am grateful for their input into the design of our brand and website.
Matt Malouf
The Fortune Institute
The Sponge truly immersed themselves into our business, our team and our culture to develop a brand that not only captured our essence but more importantly; expressed it to the world.
Mende Seljanovski
Enth° Projects
Love their vision, love their work and mostly love the team!
C. S. Chen
Claytan Australia
Luke and the team at the Sponge are truly artisans of their craft. They're AWARE, they DARE and DELIVER.
Claude Di Ciano
Richardson & Wrench Willoughby
Awesome design. Easy to work with. Jobs are completed quickly. Highly recommended.
Alexander Bont
BONT
Great creative proactive company. Could not be happier with the works they both provided and suggested. Now our go to company for branding.
Ross Thompson
JHA Engineers
Awesome company with awesome creativity. After working with them over 2 years, The Sponge has successfully turned me from a happy customer into a raving fan!
Jeremy Chen
Claytan Australia
High level strategic thinking and their creativity makes them stand out. Quick turn around time and reasonable price make them the winner every single time.
Syed Mujtuba
Crescent Wealth
A great vibe and energy brought to every project that The Sponge have led for me. Easy to work with, quick on the uptake of direction and prompt service. Will definitely be using The Sponge again and highly recommend.
Lucette King
NSW Department of Education
The Sponge team are great to work with. They translate your ideas and vision into something real and tangible and they truly want to make an impact to your business strategy with their valuable insights. We have been using them for over 10 years and would highly recommend their expertise.
M Levonian
William, Thyme & Prophet / Report Factory
Luke and the crew at the Sponge helped set up our Corporate image as it stands today. They were extremely helpful and patient. They took the time to understand our business and brainstormed with us some of the essential elements and came up with various images until we were happy with the final one. Can't recommend Luke and his team enough. Thanks again Luke.
Kim Lie Jom
Complete Health Chiropractic
I usually don’t believe in one stop shops, because of the inability to be great across many areas, but The Sponge truly are the one stop shop for brand creation, innovation and lead generation.
Mark Capelin
Tribe Social Fitness
I have had The Sponge involved in several IT based projects over my years working as a Software Developer. Each project has seen results that have exceeded expectations and I highly recommend them.
Shane Wisniewski
Wesfarmers Industrial and Safety
One of Luke’s talents is his ability to move people and organizations from the creative to the innovative, commercializing ideas and inventions.
Rodney Marks
Hoax Speaker
I recommend The Sponge’s services to new and established organizations who are looking to differentiate themselves from the “ordinary” and stand out from the crowd.
Annette Wright
InfoGenesis Pty Limited
The Sponge’s perceptive sensibility guarantees a perfect match between your business and its presentation to the world. They makes your values, ethics, goals, and the 'feel' of your business shine through every aspect of your brand.
Geoff Walker
Sydney Massage Time Pty Ltd
Branding is a familiar concept to comms & marketing professionals like myself. But it’s often a mystery to other staff, and for brand to be authentic, unique and indispensable they all need to be on board. This training helped me clarify branding to everyone in our organisation. Now they’re all part of the brand redevelopment crew, identifying and sharing stories that resonate with our values and purpose. Thanks, Luke, for launching our journey to uncover the brand that ‘comes from within’.
Avril Janks
Communications and Marketing Coordinator
We were in the middle of re-branding and wanted to know how better to market our product including how better to tell our story. This webinar provided practical marketing techniques, and rationale to explain the benefit of this strategy. The 'light bulb' moment for me was making the connection between the power of storytelling and marketing our brand.
Susan Perry
CEO CommunityGro
The Sponge is enabling small business to focus on essential elements of marketing/strategy. I used to go in circles and best guess engagement with customers; I didn’t understand my target market. The Sponge gave me a real wake-up call: To realise how much time and money I was throwing away for no return. The learning was interesting and interactive. Now, I feel in control and focused.
Sue Lea
Timely Business Solutions
When Everything In The Marketplace Has Changed But You, It’s Time To Rebrand.
Defining Who You Are In 3 Easy Steps:
Step 1:
Book a free consultation
Step 2:
Allow us to craft a plan for you
Step 3:
We’ll implement it together